Launching a lifestyle magazine for the business community may appear ambitious, to some downright foolhardy, in today’s climate. We are clattering along the bottom of a doubledip recession; people are far too busy trying to survive to be interested; print is dead. The arguments could continue to the brink of tedium.
All those issues are possibly valid, but all are easily countered.
When times are tough those who are successful have a moral obligation to offer support to those less so; those with specialised knowledge need to make their advice available; those with techniques and skills to speed up the turning of the corporate wheel should demonstrate how it is done. And not all are tottering on the brink of the commercial abyss.
Shropshire Business Today has already discovered many impressive success stories to share with its readers, some included in this launch edition.
“When times are tough those who are successful have a moral obligation to offer support to those less so; those with techniques and skills to speed up the turning of the corporate wheel should demonstrate how it is done.”
Their common denominator? Running a tight ship, looking outward, holding a passion for their product and believing in their team, however large or small. As a mere purveyor of prose it all sounds so staggeringly simple!
Experience counts for a lot and many in this county have so much, bearing the battle scars to prove it.
But being older and wiser is not enough: we need the talent and the drive of the next generation, as so elegantly expressed in his article by Dr Geoffrey Davies. What faith should we put in those young people and what is being done to prepare them? Plenty, as so clearly illustrated by Stefanie Leigh-Ford, from Moreton Hall, and Janet Ellis, principal of TCAT.
As for print being dead – it isn’t, but it has to adapt to take its place alongside all other means of communication. It’s all about the message, not the medium. The message simply has to be tailored to fit each form of the various media. Former award-winning internet editor, PR consultant Mark Waugh offers important advice on meeting the demands of all aspects of today’s media.
Finally, may I express my deepest gratitude to all of those across the county who have embraced the concept of Shropshire Business Today even before the message was delivered.
Are you set for the future? Thanks to your support, we are.